Category:Advertising Industry
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Advertising Industry
Advertising agency Firm that prepares and designs advertisements for clients and buys advertising space. It is remunerated with a 15% commission paid by the station or other medium and may also be paid production and talent fees by the advertiser.
- Account Client, such as a company, that employs an advertising agency.
- Account executive Person in charge of an account at an advertising or public relations agency.
- Team selling Using a group of people to service a large account.
Madison Avenue Expression for the advertising industry, the major agencies of which were found along Madison Avenue, New York City.
Beauty contest (infl) Competitive review process in which several people, products or agencies are looked at before coming to a decision in selecting an advertising agency.
Global advertising industry Consolidation of advertising agencies reflecting the globalization of brands.
- Agency networks Units of major advertising companies that provide services focused on customers specialized needs.
WPP
WPP Group (Wire and Plastic Products) Originally a maker of shopping-basket wire that became a shell company of what became the largest advertising company in the world with 4 worldwide agency networks under the leadership of Sir Martin Sorrell, based in London.
J. Walter Thomson Agency network which handles accounts of marketing behemoths like Ford Motor, IBM, Philip Morris and Unilever.
- WPP/Walter Thomson WPP acquires J. Walter Thompson, worldwide advertising agency 1987.
Ogilvy & Mather Worldwide Agency network.
- WPP/Ogilvy & Mather WPP acquires Ogilvy & Mather, Worldwide advertising agency 1989.
Young & Rubicam Agency network.
- WPP/Young & Rubicam WPP group acquires one of the last independent advertising companies in the world for $4.7 billion, 12 May 2000.
Red Cell Agency network, named after red blood cell, with the implication of carrying fresh ideas to customers, that specializes in working with companies that spend $50-100 million a year to advertise challenger brands. Announced 25 January 2001.
- Bately Advertising Agency becomes Red Cell Asia.
- Cole & Weber Agency becomes Cole & Weber/Red Cell serving companies like Amazon.com, Nike and Starbucks.
- Conquest Agency becomes Red Cell Europe with 14 Offices across Europe.
4. Perspectives Agency becomes Perspectives/Red Cell.
Eclectic Network People outside the traditional agency realm such as rock star Bob Geldof, Doug Lloyd specialist in fashion and beauty campaigns and executives from a consulting company named Eat Big Fish. Announced 25 January 2001.
WPP/Hill & Knowlton WPP acquires public relations firm Hill & Knowlton.
WPP/Cohn & Wolfe WPP acquires public relations firm Cohn & Wolfe.
Interpublic Group
Interpublic Group International advertising firm with three worldwide advertising agency networks, with clients like Coca-Cola, General Motors and Unilever, the world’s second largest agency company.
(alphabetical listing)
Bozell Advertising agency.
Foot, Cone & Belding
FutureBrand Corporate identity consultants.
Interpublic Sports and Entertainment Group
- Octagon Motor Sports Unit which owns car-racing tracks in UK and Hong Kong.
Low & Partners Advertising agency.
McCann-Erickson World Group (World Group) International advertising agency network.
Momentum Promotion and event-marketing agency.
Universal McCann Media arm.
Omnicom Group
Omnicom Group International advertising firm with three worldwide advertising agency networks, based in New York, world’s 3rd largest agency.
BBDO Worldwide International agency network.
DDB Worldwide International agency network.
- Moss Dragoti
- Griffin Bacal Specialized in children’s advertising as an independent agency founded by Joe Bacal and Tom Griffin, then as part of DDB Worldwide merged into Moss Dragoti.
TBWA/Chiat/Day Agency network that created Taco Bell’s popular wisecracking Chihuahua spokesdog, Hasta La Vista, one of the best advertising icons for many years, that had been introduced as an incidental character in a single commercial, 1997.
Publicis Groupe
Publicis Groupe SA Retitled French advertising firm, Publicis, Europe’s largest and 5th in the world, after acquiring Saatchi & Saatchi, June 2000.
Publicis French advertising agency that had clients among blue chip multinational companies, founded 1926.
- Publicis/Saatchi & Saatchi French firm takes over British company, June 2000.
- Saatchi & Saatchi Founded by brothers Charles and Maurice Saatchi in 1970s and grew to be the largest advertising firm in the world, 1980s, declining to the 12th in the world 1999.
Other Advertising Firms
(alphabetical listing)
Concordiant Communications World’s 8th-largest agency holding company (2002).
- Bates USA
- Bates Worldwide
Havas Images SA French advertising and publishing company.
Lowe Group International advertising firm.
True North Communications International advertising firm, New York.
- FCB Worldwide International agency network, New York.
