Category:Sales

From Eurêka

Contents 1 Sales 2 Event Sales 3 Sales Seasons 4 Salespersons' Parlance

Sales

Sale Special retail marketing event at which goods are reduced in price.

Blowout Sale of a product at a very low price, often below cost.

Cinderella sale Occasional sale to get rid of odds-and-ends in stock that are not selling.

Clearance Sale to get rid of old goods and make room for new ones.

Closeout (AmE) (BrE, = Stock-lots) Goods sold off by manufacturers or other stores that have misjudged the market and overstocked.

Doorbusters (trade term) Few goods at a very low price encouraging people to line up before the doors open at a sale.

Event Sales

Fire sale Sale of goods damaged or supposedly damage in a fire at greatly reduced prices.

Liquidation sale Disposal of all remaining merchandise at reduced prices.

Sales Seasons

Sales seasons Periods when sale of goods is focused on a coming event.

1. Christmas sales Most important sale’s event of the year, many businesses doing the bulk of their trade, November-December.
2. New Year’s sales Post-Christmas activity, trying to catch those who received cash as Christmas presents, often starting on 26 December-early January.
3. Mother’s Day sales Low key affair with few specialized goods, mainly cards and flowers and taking her out for a meal.
4. Valentine’s Day sales Low key affair with few specialized goods, mainly cards and flowers, 14 February.
5. Easter sales Low key affair with emphasis on candies such as chocolate Easter eggs, March.
6. Back-to-school sales 2nd-largest sales volume with school clothes and uniforms, backpacks, computers, books, stationary, lunch boxes, for the return to school, August-September.
7. Halloween sales Large volumes of cheap junk enliven stores, September-October.

Salespersons' Parlance

Prospect Potential customer.

1. Come back (CB) Customer who looks at merchandise but buys nothing, promising to return later.
2. Float Customer who leaves the store while the salesperson is looking for the item in stock.
3. Crabapple Fussy customer.
4. Handkerchief buyer Person who only buys cheap items.

Pitch Salesperson’s talk intended to persuade customers to buy something.

Soft sell Low-pressure sales technique, by telling someone the features and benefits of a product without making an overtly strong case.

Tickler file Special file used to remind a salesperson of customer requiring attention at certain dates in the future.

Trolling Cold-calling for new business.