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Overview of Prudential Douglas Elliman Real Estate
Our Numbers Speak Volumes
With more than 3,500 agents and over 60 offices, Prudential Douglas Elliman provides
Manhattan, Brooklyn, Queens, Long Island, the Hamptons and North Fork with a full
complement of real estate services.
Our reach extends globally; many of our customers come from countries around the
world.
This was another banner year for the company with brokerage sales volume exceeding
$12 billion on nearly 12,000 transactions. We sell 33 homes each day or nearly 2
every hour, 365 days a year. In an independently conducted survey, Prudential Douglas
Elliman was ranked the largest sales and rental brokerage among all residential
real estate companies in Manhattan for the fifth year in a row. And according to
the Long Island Multiple Listing Service, the company was #1 in both units and dollar
volume for Long Island.
In 2008, the firm ranked #1 among the 1,940 offices in the Prudential Real Estate
Affiliates network and our #1 agent was the top producer among the 62,000 agents
in the PREA network for the sixth year in a row.
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Comprehensive Homeowner Services
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· Residential Property
Management – managing over 240 buildings, 64,000 units.
· Residential Sales
Brokerage – over 100,000 listings in the tri-state area
· Residential Rental Brokerage
– full complement of tenant and landlord services
· Retail and Commercial
Sales & Leasing – worldwide owner and tenant services
· Relocation –
corporate and individual services and sales
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· Mortgage Financing
– - DE Capital Mortgage, we are the one to help you buy or refinance your first home,
a vacation home or investment property!
· Development Marketing Group
– consultative and sales services provided throughout the development process
· Title Insurance
– personalized services provided through PDE Title.
· Settling–in
Services – all you need to feel at home
· Senior Housing
– consultation and sales services to senior customers
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The Prudential Name:
Prudential Douglas Elliman Real Estate is a member of the Prudential Real Estate Affiliates, Inc., a subsidiary of
Prudential Financial.
Since 1875 Prudential Financial has helped people around the world achieve financial
security and piece of mind by providing a broad range of asset management, insurance,
securities and employment services. Prudential Financial's distinctive rock logo
and Prudential's name are among the most enduring brands in U.S. corporate history.
A leading real estate brokerage network, Prudential Real Estate Affiliates, Inc.,
is located in 50 states and Canada with more than 2,200 offices, 64,000 sales professionals,
643,000 transaction sides and over $200 billion in sales volume in 2007. Also that
year, its relocation group served nearly 800 active corporate clients, completed
nearly 250,000 transactions, served more than 45,000 transferees and enjoyed a 94.5%
satisfaction rate.
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PRUDENTIAL DOUGLAS ELLIMAN REAL
ESTATE’S MAGAZINE AND REPORTS ARE THE BEST READ ON THE MARKET
Profile Magazine
PROFILE magazine embodies all the energy, promise, passion, and character of New
York. In each issue, we showcase hundreds of our exclusive listings throughout New
York City, Long Island, the Hamptons, and select properties in other destinations.
Our magazine is unparalleled in the industry. It remains the largest real estate
in-house publication of its kind at well over 100 full-color pages with an annual
circulation of over one million copies. In addition to controlled distribution by
our nearly 70 offices and 4,400 sales professionals, each issue is delivered
to targeted household subscribers of both The New York Times and Newsday, and appears
at www.prudentialelliman.com twenty-four hours a day, seven days a week.
Trends Analysis
Produced in conjunction with Miller Samuel, a leading independent appraisal firm,
our Manhattan market reports are the benchmark for residential real estate market
information and an essential reference source for the media, financial institutions,
government agencies, researchers and other market professionals.
Manhattan Market Overview: Quarterly
Our quarterly survey of the Manhattan real estate market gives you up-to-the-minute,
proprietary data not available anywhere else. We report on four market segments--co-ops,
condos, luxury properties and lofts. For each of these, we break out statistics
by apartment size and show the average sales price, the price per square foot and
the number of sales for the quarter. The Overview also compares the latest statistics
to those from the previous quarter and the previous year, to give you an idea of
emerging market trends.
Brooklyn Market Overview: Quarterly
Our Brooklyn overview analyzes the overall Brooklyn market as well as by region
and property type, which includes co-ops, condos, 1-3 family homes, new development,
re-sales and luxury housing. Comparisons against prior quarters and between years
capture the immediate and historical trends in this market.
Long Island and The Hamptons
Market Overviews
Our market reports for Long Island and Queens and for The Hamptons and North Fork
are each produced quarterly as an in-depth analysis of those two markets. Comparisons
against prior quarters and between years capture the immediate and historical trends
in those markets.
Retail Report
Our professional retail group evaluates the trends and highlights the transactions
in each quarter through this valuable resource guide. To keep up to date with this
fast moving market, this report is a must-read.
Manhattan Market Report: A 10-Year
Study
This exclusive survey of Manhattan residential co-operative and condominium sales
analyzes the data from more than 68,000 coops, condos, townhouses and lofts, sold
over a 10-year period. In it, you can see longer-term trends in the Manhattan market
as a whole as well as breakouts by neighborhood, apartment size, average sales price,
price per square foot, and the number of sales per neighborhood.
Manhattan Townhouse Report: A
10-Year Study
The Manhattan Townhouse Report is the city’s most extensive multi-year study
of residential townhouses available to the public. It looks at sales of more than
1,000 townhouses to show the average number of days properties were on the market
and, area by area, gives the number of sales, the average sales price and the price
per square foot, all broken out for one-, two- or three family homes.
Rental Report
This report is a bi-annual analysis of the rental market in Manhattan.
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TO FIND OUT
MORE ABOUT BUYING OR SELLING YOUR HOME
Prudential Douglas Elliman Real Estate Galleries
Prudential Douglas Elliman Real Estate Galleries are storefront, street-level offices
designed for walk-in customers. You can browse our window displays, which highlight
new-to-market properties, or step inside to chat with an agent or simply look through
information that’s there for the taking: property flyers, open-house sheets
and guides that explain the ins and outs of buying or selling property.
Prudential Douglas Elliman Real Estate Offices
With offices situated throughout Manhattan, Brooklyn, Queens, Long Island and the
Hamptons, we are where you need us. One of our over 3,500 agents will meet you there
or on-site at a property to help you find your next home.
Click here for a list of our offices
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SERVING THE NEIGHBORHOODS OF THIS BOROUGH FOR OVER 39 YEARS
Our team has helped thousand buy, sell and rent property throughout the many neighborhoods
of brooklyn since 1967.
A Prudential Douglas Elliman Real Estate agent is your best choice for any and all
of your real estate needs for the following reasons:
OUR REACH
Prudential Douglas Elliman Real Estate not only shares its listings with every
other New York brokerage company, but with agents in the tristate area, throughout
the country and around the world. By listing your home with one of our agents, you
will have it marketed to the largest number of potential buyers possible ensuring
faster selling time and best prices.
WE COVER THE AREA
Our Brooklyn offices are conveniently located where you need us most. Our agents
are neighborhood experts who serve equally the Brooklyn brownstone areas and the
borough's newly discovered neighborhoods. Our development marketing team plays an
active role in converting existing buildings and helping developers construct new
ones throughout Brooklyn.
MORE THAN SALES
Renters come to us knowing that we have the inside track on the best rentals in
each neighborhood. Our agents can familiarize you with the unique characteristics
of each area and help you find the home of your dreams.
OFFICE LOCATIONS
146 Montague Street
718.643.2340
156 Montague Street
718.780.8100
189 Court Street
718.522.2929
299 Bedford Ave
718.780.8100
154 7th Avenue
718.840.2000
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MORE PLACEMENTS,
MORE DOLLARS, MORE COVERAGE
At Prudential Douglas Elliman Real Estate, we invest in our commitment to you by
spending more advertising dollars per property than any other real estate firm.
We also have more publication placements than anyone else, and as the largest residential
real estate advertiser in The New York Times, Newsday, and The Wall Street Journal’s
Global Edition, buyers and renters see our ads, trust our name and respond. You
will find Prudential Douglas Elliman Real Estate ads in these key places
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Newspapers
Magazines
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NEWSPAPERS
The New York Times
The Wall Street Journal
The New York Post
The Village Voice
The International Herald
Tribune
West Side Spirit
Dan’s Papers
Financial Times
New York Observer
TriBeCa Tribune
The Brooklyn Paper
IN Brooklyn
Carrier News
Dan’s Papers
Digest of Homes
Glen Cove Record Pilot
Great Neck Record
House Finder
Hoy
International Herald Tribune
LILife
Long Island Business News
Manhasset Press
Merrick Life
Noticia
Our Town, St. James
Port Washington News
South Bay’s
Suffolk Life
The Easthampton Star
The Independent
The leader
The Realtor
The Sag Harbor Express
The Smithtown News
The Southampton Press
The Suffolk Times
This Month on Long Island
Tribeca Tribune
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MAGAZINES
The New York Times Magazine
Manhattan Homes
Architectural Digest
The New Yorker
Quest
Avenue
New York Living
Unique Homes
Variety
Gotham
BKLYN Magazine
The Real Estate Book
Dan’s Magazine
New York Magazine
Hollywood Reporter
Hamptons Cottages & Gardens
Crain’s New York
Manhattan Condo Book
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ALMOST 90%
OF ALL REAL ESTATE CONSUMERS BEGIN THEIR HOME SEARCH ON THE WEB
prudentialelliman.com is an invaluable, content-rich source of information. Whether
you are buying or selling, prudentialelliman.com delivers substance with a user
friendly website design. Immediately upon listing your property with us, it appears
on our website attracting more than 56,000 visitors daily. Our properties are also
featured at such sites as NYTimes.com, NYPost.com, Yahoo.com, HomeAdvisor.com, homeseekers.com,
newyorkmetro.com, newsday.com, realestatejournal.com, mlsli.com, prudentialtristate.com,
prudential.com, hreo.com, realtor.com, OptimumHomes.com reaching an even wider audience.
From our homepage, you can check our up-to-the-minute Mortgage Watch, view our most
recent catalog of fine homes, PROFILE magazine, link directly to our proprietary
market reports or browse through local, national and international listings.
Our Property Search tool allows you to shop by sales or rentals, location, property
type, new listings, new developments and other criteria to further refine your search.
The Mortgage section includes a Daily Rate Finder, a Monthly Cost Calculator and
updates on mortgage-related news. Because more web users click on links with images
of properties, prudentialelliman.com is image-rich, with high quality digital photographs
you can e-mail, and includes 360-degree digital tours and digital films that show
properties comprehensively. We include floor plans, if they are available. These
high-quality images are supported by extensive information on both the property,
building and/or area; the specifics and details that prospective buyers are looking
for.
Web professionals have voiced their approval by awarding prudentialelliman.com such
honors as an American Design Award, Golden Web Award, Gold World Wide Web Award
and the World Web Award of Excellence.
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TO BE THE LEADING
REAL ESTATE AND HOMEOWNER SERVICE COMPANY FROM MANHATTAN TO MONTAUK, ALWAYS EXCEEDING
OUR CUSTOMERS' EXPECTATIONS.
OUR VISION
- To become the leader in all markets we serve
- Leading our industry by providing the finest and most productive people and services
supported by the most effective technology
- Delivering a superior experience to our customers
- To be involved as leaders in the communities we serve
- Achieving superior financial results
CORE VALUES
- Integrity and the highest ethical standards
- Mutual respect and trust in our working relationship
- Innovation and encouragement to change the status quo
- Communication that is open and consistent
- Teamwork and meeting our commitment to one another
- Performance with a recognition for results
Committed to a culture founded on professionalism, competence, teamwork, empowerment,
mutual respect, trust and service excellence.
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Maximizing Your Home's Potential For Sales
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SIMPLE CHANGES
CAN IMPACT HOW QUICKLY YOUR PROPERTY SELLS AND AT WHAT PRICE
Many cosmetic changes can be made with minimal time and expense. Buyers will be
comparing your property to competing properties. So here are a few practical tips
to help yours stand out above the rest.
Unclutter
Eliminating clutter will make your property feel larger and brighter. If your property
is uncluttered and neutral, prospective buyers can explore it comfortably and envision
it with their own personal touches.
Repair
Making certain repairs will present your property in a more positive light to prospective
buyers, and can also add to its value. If you think something is too much trouble
to fix, chances are buyers will too.
Clean
Presenting a clean home to a buyer shows them the home has been valued and well
cared for.
Curbside Appeal
- Keep the lawn mowed and the steps swept.
- Store hoses neatly; be sure sprinklers don't water walkways.
- Repair gates, fences, sidewalks and driveways.
- Remove or replace dead or dying plants.
- Cut back shrubs obscuring windows.
- Add color with blooming flowers.
- Clear yard of all debris.
- Apply fresh paint as needed and replace damaged bricks or wood siding.
- Repair any cracked or broken windows and be sure the faucets or sprinkler systems
are in good working order.
- If you have a pool, be sure it sparkles. Keep the patio area neat and yard furniture
in good repair.
INTERIOR APPEAL
Overall
- Wash windows.
- Clean or replace carpets.
- Paint rooms in neutral colors.
- Be sure all electrical systems are in working order.
- Clean drapes and window treatments.
- Clear out all excess items.
- Clean floors.
Kitchen
- Clean appliances, cabinetry and floors.
- Clean and clear countertops.
- Repair faucets and appliances.
Bathrooms
- Polish the floor, mirrors and fixtures.
- Repair grout and caulking.
- Repair running toilet or faulty plumbing.
- Replace or clean shower curtain.
Closets
- Replace burned out light bulbs.
- Hang clothes neatly.
- Store shoes in boxes neatly on shelves.
Garage
- Keep the floors clean and swept.
- Store or neatly arrange all items.
PRIOR TO SHOWING
Outdoors
- Be sure the entrance and walkways to your home are clean & inviting.
- Store hoses neatly and be sure sprinklers don't water the walkways.
- Remove newspapers, bikes and toys.
- Park extra cars away from the property.
Inside
- Quick once over with the vacuum.
- Place fresh flowers in the main rooms.
- Put dishes away.
- Make beds and put all clothes away.
- Open drapes and turn on lights.
- Straighten closets and open doors slightly.
- Kitchen and bathrooms should shine, trash should be emptied and personal items should
be put away.
- Turn off television.
- Play soft music on the radio/stereo.
- Keep pets out of the way and pet areas clean and odor free.
- Secure jewelry, cash, prescription medication and other valuables.
- Put laundry away.
- Keep the temperature comfortable. A crackling fire in the fireplace is appropriate
on a cool winter day.
IMPORTANT REMINDERS
- Potential buyers usually feel more comfortable if the owners are not present.
- If people unaccompanied by an agent request to see your property, please refer them
to me so that I can prequalify them. I'm only a phone call away.
- Leave a number where you can be reached if you are leaving town, even for a weekend.
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We Connect Buyers and Sellers Worldwide
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WITH OVER 100,000
REAL ESTATE TRANSACTIONS PER YEAR, PRUDENTIAL IS YOUR RESOURCE FOR RELOCATIONS
PERSONALIZED COUNSELING
Professional relocation counselors work with you throughout your move to answer
any of your questions and address all of your concerns.
CERTIFIED AGENTS MATCHED TO YOUR REQUIREMENTS
Whether moving across town or across the nation, one of the most important relationships
will be with the real estate professional chosen to provide assistance. Our firm
sets high standards with everything we do. We will match you with a certified relocation
sales agent, with just the right credentials, to insure that home finding or home
selling is both pleasurable and efficient.
PERSONALIZED AREA TOURS
We can design a tour so you will see both areas and homes.
COMPREHENSIVE NEWCOMER'S WELCOME KIT
Learning about a new community, helps ease concerns about a possible move. Our extensive
library of information allows us to personalize an information kit for you.
- Home Marketing and Selling
- Corporate Inventory Properties & REO Properties
- DE Capital Mortgage Home Lending Services
- PDE Title
- School Reports
- Our website allows you to get a feel for the real estate market
Strength in numbers… our international referral network is comprised of the finest
real estate companies and corporations across the country and throughout the world.
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Count on a team of trusted professionals to help you
As an affiliate of Wells Fargo
Home Mortgage and Prudential Douglas Elliman Real Estate, DE Capital Mortgage, LLC
is dedicated to providing superior service, competitive interest rates and a variety
of mortgage options to meet all kinds of homebuyer needs.
DE Capital Mortgage is in the business of helping people achieve their homeownership goals.
We’ve developed a wide variety of financial products and are able to provide a home financing solution
for homebuyers at all stages and walks of life. Whether you’re buying a first home,
second home or a special home away from home, we can help!
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Our full-service capabilities include:
Fixed- and adjustable rates
New construction financing
Renovation financing
Second home financing
Condo and Co-op financing
Private Mortgage Banking
Reverse mortgage1
Low down payment options for qualified borrowers
PriorityBuyer® preapproval
And more!
With a team of knowledgeable home mortgage consultants located in all Prudential
Douglas Elliman offices, we are the one to help you buy or refinance your first
home, a vacation home or investment property! Start your online application today
by going to www.decapitalmortgage.com.
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