Ultralingua
For people who love languages
VOLUME 12, NEWSLETTER 12 December 2010
IN THIS ISSUE
Giving Ultralingua Products
Debut of iOS 4.2
Tools to Try: Byki Mobile
Bilingual Benefits Reach Beyond Communication
Spotlight: A Comparison of Words
 
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Dear Subscriber,

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Giving the Gift of Ultralingua Products

It’s the holiday season and there’s no better gift to give than the gift of language. Know someone who’s been coveting your Ultralingua French-English dictionary for Windows or your Spanish-English iPhone app? Gifting them their own copy is easy!

When you select a product to purchase from our website, you will be taken to the shopping cart where the details of your intended purchase are shown. On the far right-hand side of the web page, there is a large image of a present, outlined in blue, that allows you to specify a gift recipient. When you click the “Click here!” button below it, you will be redirected to a shopping cart specific to the gift recipient order process. Along with your billing information you can now enter the name and e-mail address of the gift’s recipient.

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At the time of purchase, the product key, license, and download link will be automatically sent to the recipient e-mail you provided. This manner of gifting works for any products sold on the Ultralingua website for Mac, Windows, PalmOS, Windows Mobile Smartphone, and Windows Mobile Pocket PC.

Do you know somebody who would love to have an Ultralingua dictionary on their iPhone, iPad or iPod touch? The iTunes App Store also allows you to easily send an app as a gift, so giving the gift of an Ultralingua iPhone app is just a click away.

This gifting feature is very easy to access. If you are purchasing through your desktop version of iTunes, just go to the product page in the App Store for the app you want to gift, and click the arrow next to the button that says "Buy App". This will show you a drop down menu from which you can can select the first option, "Gift This App." Then simply follow the instructions to fill in the recipient's name, email address and so forth, add a personal message if you like, enter your billing information, and click "Buy Gift" to complete the purchase. The recipient will immediately get an email with a link to redeem their gift in the iTunes store or you can print the receipt and give the gift in a card or stocking.

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Gifting through the App Store on your iPhone, iPad or iPod touch is a very similar process. When you press the App Store icon on your mobile device you will be taken to the iTunes store where you can search for our Ultralingua products. Select the app you would like to purchase. At the bottom of the app’s product description there will be the option to “Gift This App.” Press this button and follow the on-screen instructions that appear for purchase and delivery information.

You can gift any app in the App Store, and it makes a nice surprise for that special language lover in your life. Check it out now!

There are even more gifting opportunities that will become available throughout the month, so keep an eye on Ultralingua products.

In addition to all the money you’ll be saving on Ultralingua products, we’ll be making shopping even easier by giving away iOS language apps from other developers. Make sure you keep an eye on our Facebook and Twitter pages all this month for these exclusive and exciting free app giveaways. Pair these new apps with an Ultralingua dictionary to reinforce your referencing arsenal and ensure your linguistic success.

 
Debut of iOS 4.2

Apple recently released iOS 4.2 bringing multitasking, folders, and game center to the iPad. This newest version of iOS is also the first to run on iPhone, iPad, and iPod touch. Ultralingua’s apps were updated to version 1.3.4 a few weeks in advance to ensure that they would support iPad multitasking.

With iOS 4.2 iPad users can now switch back and forth freely between apps. The update also brings with it AirPlay, which allows you to wirelessly stream videos from your iPad or iPhone to an Apple TV. You can wirelessly stream and print documents as well with AirPrint.

You can use these new features to enhance your Ultralingua experience. Referencing becomes a cinch with the ability to run an Ultralingua dictionary or guide in the background of your device as you work on papers or surf through websites in another language. You could also watch language lessons on your Apple TV to practice your vocabulary, or wirelessly print the business proposal our bilingual dictionaries helped you edit. Update your Ultralingua app now to start benefiting from these new features.

You can refer to this previous article on the Ultralingua 1.3.4 update for directions on bringing your app up to date.

 
Tools to Try: Transparent Language's Byki Mobile

Every month we feature a different product or service that complements Ultralingua apps in some way. This month we are looking at products from Transparent Language. If you’re looking for a reliable language learning tool, you could try using Transparent Language’s mobile and desktop language applications.

Byki iPhone apps make it easy to learn a language on the go. Reasonably priced, these apps now integrate with Byki.com’s List Central Community to give you free access to hundreds of additional flash card lists. If you also own the corresponding desktop software you can download study lists from your Mac or PC to your iPhone app.

The desktop tools offer a variety of language learning tiers to match your skill level - including software specifically for kids! Master a new language through games, recordings of native speakers, quizzes, and customizable vocabulary lists. The two-fold strategy of rapid word acquisition followed by lesson and video immersion give you the ability to start speaking confidently in any new language.

Ultralingua newsletter subscribers can take advantage of an exclusive discount for these desktop products. Use the coupon code UltraLingua10 during your Transparent Language checkout for 10% off your product purchase. This coupon only applies to products purchased off of the Transparent Language website.

Pair a new Byki app with one of Ultralingua’s reference tools for an all-encompassing language learning system. Look up difficult vocabulary in our dictionary and then use a Transparent Language app to quiz yourself, or use an Ultralingua app for quick reference during one of Byki’s language immersion videos. Customize your language studies today!

 
Bilingual Benefits Reach Beyond Communication

According to recent reports, bilingualism influences the way we think and approach nonverbal cognitive tasks. While previous studies showed that the window for learning a new language shrinks rapidly after age 7, interdisciplinary research conducted at several universities suggest the time frame may be more flexible than first thought. Therefore, it’s never too late to start learning a new language. Language learners at any age can benefit from becoming more adaptable in other types of learning.

For example, according to an article called “Bilingual Minds” in the journal of Psychological Science in the Public Interest bilingual individuals tend to perform better on exercises that involve multitasking or require blocking out distractions. Speaking two languages regularly requires use of the brain’s control network to limit interference from one language while a person is speaking in the other.

The implication presented by this study is that the interdisciplinary benefits of learning a language are well worth the linguistic effort. The continuous practice of absorbing new vocabulary and the subsequent use of the control network to switch between languages enhances focus and the brain’s ability to intake and manage multiple subjects. There is even preliminary evidence that suggests certain health benefits are associated with increased use of the brain’s control network. The article “Bilingual Minds” specifically mentions that bilinguals might have a reduced risk of developing Alzheimer’s. Further study into such benefits is being conducted, but it's clear how beneficial learning a second language can be.

Furthermore, language is such a ubiquitous human behavior that studying it gives us an example of how more general learning takes place. Language acquisition has become such an important field of study that the American Association for the Advancement of Science has added a symposium on bilingualism to its 2011 annual conference. The University of Washington has also opened the world’s first brain-imaging center adapted to study language and cognition in infants and young children in Seattle.

We’ve only just started discovering the myriad rewards that come from bilingualism. Start studying another language now and reap not only the benefits of foreign language fluency but also of a more adept and agile mind.

 
Spotlight: A Comparison of Words

With the holiday season fast approaching and shopping still to be done for that techie or language lover in your life, the range of products on the market can be daunting to a harried shopper - especially since no two dictionaries are described the same way! As mentioned in our October newsletter, each publisher quantifies their dictionary content differently, making it hard to compare one product to another.

While Ultralingua counts the “headwords” in our dictionaries, fellow publishers of dictionary software, like Merriam-Webster and Oxford, describe their products using differing terminology.

Some publishers, like Oxford, choose not to denote or create a single term to qualify their data. For example, the New Oxford American Dictionary for iPhone, iPad, and iPod touch is described as having “350,000 words, phrases, and senses.” In this instance, Oxford does not seem to be using a single term to account for what users might define as “searchable items,” meaning words or phrases that are paired with definitions within the dictionary. The count given in the description is not broken down by the components listed (words, phrases, and senses).

On the other hand, Merriam-Webster’s mobile products qualify their data as “entries” with “translations” (bilingual) or “definitions” (monolingual) depending on the dictionary. Merriam-Webster remains fairly consistent in their naming conventions across their product line. The term “entries” appears to be an umbrella term that includes the quantifiable sum of searchable words and phrases.

The distinction between “definition” and “translation” is slight, but appropriate given the different use of monolingual dictionaries versus bilingual dictionaries. “Definition” accounts for the meaning of the word in the language of the monolingual dictionary, while “translations” are the definitions in one language for words displayed in the other.

Of course, these are just two of the many dictionary providers, all using publisher-specific terminology to describe what they’re offering. While these counts - and the words used to describe them - are only one way to assess the content of a dictionary, it is important to understand what each product is offering to ensure your own satisfaction.

So, how should you pick the perfect dictionary in light of the muddled world of dictionary quantification? Read up on how popular publishers quantify their content in our previous newsletter, but don’t forget to consider functions the dictionary offers. Are you travelling for the holidays? A mobile dictionary app with instant verb conjugation may be exactly what you need to help you along your way. Has your Christmas Eve flight been delayed? Pass the time by quizzing your language knowledge with customizable flashcards found in Ultralingua apps. When shopping for a dictionary, remember, find one that is tailored to you.

You want to accurately match a product to your needs, so don’t assume that product descriptions are uniform across the board. Taking the time to evaluate a particular product and its functions is essential to buying the right app this holiday season. Start looking now and take advantage of our holiday savings and free app giveaways.

 

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If you have technical support questions, please visit our support page to read our FAQ and contact customer support.

Apple, the Apple logo, iPod, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. Windows is a registered trademark of Microsoft Corporation in the United States and other countries. Palm and Pre are trademarks of Palm, Inc. Windows Mobile is a registered trademark of Microsoft Corporation in the United States and other countries.

 
Regards,

Ultralingua, Inc.
www.ultralingua.com
1313 SE 5th Street, Suite 108, Minneapolis, MN, 55414